Showcasing the new Lego X Minecraft collection in a Fuze III video was the essence of this campaign. The challenge? Assemble all these new sets in less than 24 hours, even though Fuze had never assembled a Lego box in his life. A great example of a creative partnership, where the challenge brings real added value for the audience! The objective was simple: build all the LEGO x MINECRAFT sets in less than 24 hours.